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Walmart, Pedigree tap mobile bar codes to drive donations

Pedigree is working with Walmart to help feed homeless dogs via a new QR code program that donates food for every scan. The mobile initiative is taking place during “Pets Love Walmart” month, which will go on until till the end of September. The companies believe the technology-driven initiative will help fulfill shelter dogs’ need for [...] [...]

Boots lets consumers shop on the go via mobile-optimized site

Pharmacy health and beauty retailer Boots is letting consumers browse and shop their favorite products via a mobile-optimized site. The company tapped Usablenet to power the mobile site. Consumers can access the mobile site by entering http://m.boots.com on their mobile browser. “The new Boots UK mobile site is a streamlined version of http://www.boots.com,” said Marc [...] [...]

Papa Murphy’s grows mobile database, pushes offers via SMS campaign

Pizza chain Papa Murphy’s is adding mobile to its marketing efforts and offering consumers exclusive offers via SMS. The company partnered with Phizzle for the mobile marketing initiative. Papa Murphy’s  is using mobile to grow fan loyalty and increase customer revenues. “Papa Murphy’s is looking to provide to the company’s franchise owners a low-cost, easy-to-administer [...] [...]

SMS case study – Frisch’s Big Boy Restaurant

Frisch's Big Boy Restaurant Name and city and state of marketer Frisch’s Big Boy Restaurant Name and city and state of agency or marketing services firm Ping Mobile, Englewood Cliffs, NJ and Insight Media, Madisonville, KY   Campaign/program name Frisch’s Big Boy Sweepstakes Duration Two weeks Common short code and keywords used Consumers were asked [...] [...]

Android impressions grew 48pc month-over-month: Millennial Media

Android is on the move in the mobile space Android impressions, on both mobile phones and tablets, grew 48 percent month-over-month, according to a new study by Millennial Media. The company combined connected devices and smartphones when looking at the operating system impression share. For example, iOS includes the iPad, iPhone and iPod touch. “For [...] [...]

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